CampaignsPublished
Women in Payments
UK Symposium launch campaign. First entry into the UK market. The project that started my freelance career.
Project Conditions
RoleFreelance Designer
ClientWomen in Payments
ToolsPhotoshop, Illustrator
Duration4 Weeks
StatusPublished
Output
Print DesignCampaignStrategy
At a Glance
- Launch ad for the first UK Symposium, the brand's first UK market entry
- Placed in The Card & Payments Awards programme among major players
- The 2018 project that started my freelance career
Back in 2018, Women in Payments was preparing to launch its first UK Symposium. It was their first time entering the UK market. The ad was placed in The Card & Payments Awards Souvenir Programme, a publication filled with competitive advertising from major players. The goal was to introduce Women in Payments in a way that felt confident, credible, and human. The headline "It's Our Time" became the centre of the concept. It wasn't meant to feel loud or promotional. It was meant to feel true. The copy focused on community, leadership, and representation within the payments industry. Instead of overdesigning, the layout relied on white space and clarity so the message could stand on its own. This project marked the beginning of my freelance journey. Developed in collaboration with a strategist from Collective Agreement.
Figure 02 / Visual Exploration
Figure 03 / Visual Exploration
Figure 04 / Visual Exploration
Case Study
Final Artifact
The published It's Our Time campaign ad: white space, clarity, and a headline meant to feel true rather than loud.
Key Design Moments & Impact
01
It's Our Time
Community, leadership, and representation carried the page; the design stayed out of the way.
Reflection
Every practice has a first yes. This one was mine, and its restraint still sets my default.