Campaigns · 2018
Women in Payments
UK Symposium launch campaign. First entry into the UK market. The project that started my freelance career.
Client
Women in Payments
Year
2018
Role
Freelance Designer
Duration
4 Weeks
Status
Published
Delivered
Print Design, Campaign, Strategy
[ 01 // Context & challenge ]
- Launch ad for the first UK Symposium, the brand's first UK market entry
- Placed in The Card & Payments Awards programme among major players
- The 2018 project that started my freelance career
[ 02 // The idea ]
Back in 2018, Women in Payments was preparing to launch its first UK Symposium. It was their first time entering the UK market. The ad was placed in The Card & Payments Awards Souvenir Programme, a publication filled with competitive advertising from major players. The goal was to introduce Women in Payments in a way that felt confident, credible, and human. The headline "It's Our Time" became the centre of the concept. It wasn't meant to feel loud or promotional. It was meant to feel true. The copy focused on community, leadership, and representation within the payments industry. Instead of overdesigning, the layout relied on white space and clarity so the message could stand on its own. This project marked the beginning of my freelance journey. Developed in collaboration with a strategist from Collective Agreement.
[ 03 // The system in use ]
[ 04 // The outcome ]
The published It's Our Time campaign ad: white space, clarity, and a headline meant to feel true rather than loud.
01
It's Our Time
Community, leadership, and representation carried the page; the design stayed out of the way.
Every practice has a first yes. This one was mine, and its restraint still sets my default.
You have the idea. Let's make it real.
Thirty minutes, free, no pitch. Tell me what you're building and where to begin.
