Rekia & Joséphine
DigitalLive

Rekia & Joséphine

Art for your hair. An e-commerce experience for a pearl hair adornment label rooted in Afro heritage texture.

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Project Conditions

RoleWeb Designer & Developer
ClientRekia & Joséphine
ToolsFigma, Shopify, Next.js, Tailwind
DurationOngoing
StatusLive
Output
E-CommerceWeb DesignArt Direction

At a Glance

  • Pearl hair adornments on a filament as fine as a strand of hair, made for black and brown hair
  • The founder arrived with her logo and mark; the site had to honor an identity that already existed
  • Full storefront: shop, collections, cart, checkout, and the Tableaux portrait series
Rekia & Joséphine make hair adornments. A cascade of pearls strung on a filament as fine as a single strand of hair, designed to disappear into black and brown hair so the pearls seem to float across it. Named after two grandmothers, the brand begins with Afro heritage texture and treats hair as something to honor, not tame. The founder came to me with her logo and brand mark already made. What she needed was the website. So my role was to build the digital home for an identity that already existed: translating her mark into a full product forward storefront with shop, collections, cart, checkout, and a portrait series called Tableaux that lets the pieces breathe. The tone is quiet and intentional. Art for your hair. Beautiful by design.
Process — earlier directions

Earlier builds and design options for the site. The brand's assets have since evolved into what's live today — but this is where it started.

Option — Dark Chocolate & Gold: sepia hero
Option — Dark Chocolate & Gold: sepia hero
Dark Chocolate & Gold — technique chapter
Dark Chocolate & Gold — technique chapter
Option — hand-painted logotype hero
Option — hand-painted logotype hero
Homepage gallery — pearls in detail
Homepage gallery — pearls in detail
Early build — full-bleed portrait hero
Early build — full-bleed portrait hero
Logotype hero — black & white study
Logotype hero — black & white study
Rekia & Joséphine detail 1
Rekia & Joséphine detail 2
Rekia & Joséphine detail 3
Rekia & Joséphine detail 4
Rekia & Joséphine detail 5
Rekia & Joséphine detail 6
Live Preview
https://rekiaandjosephine.com/
Rekia & Joséphine live siteVisit the live site

Case Study

Final Artifact

A live Shopify storefront at rekiaandjosephine.com: product-forward pages, collections, checkout, and the Tableaux series that lets the pieces breathe.

Key Design Moments & Impact

01

Three directions before one

Dark Chocolate & Gold, a hand-painted logotype, and a full-bleed portrait build were designed, tested, and set aside as the brand's assets evolved.

02

Type that disappears like the filament

Quiet typography keeps every eye on the pearls and the hair they float across.

03

Commerce without noise

The shop reads like a portrait gallery first and a checkout second, in that order on purpose.

Reflection

The discipline was restraint. When an identity already exists, the win is building it a home it recognizes. The site feels like the brand because it never tries to outshine it.

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