Digital · 2026
Rekia & Joséphine
Art for your hair. An e-commerce experience for a pearl hair adornment label rooted in Afro heritage texture.
Client
Rekia & Joséphine
Year
2026
Role
Web Designer & Developer
Duration
Ongoing
Status
Live
Delivered
E-Commerce, Web Design, Art Direction
[ 01 // Context & challenge ]
Rekia & Joséphine make pearl hair adornments for black and brown hair, strung on a filament as fine as a single strand. The founder already had her logo and mark. What she needed was a digital home that would honour them and sell the pieces.
[ 02 // The idea ]
Build the storefront like a portrait gallery first and a checkout second, in that order on purpose. Quiet typography, so every eye stays on the pearls and the hair they float across.
[ 03 // The system in use ]
A Shopify storefront: shop, collections, cart, checkout, and the Tableaux portrait series. Three directions were designed and tested before the one that shipped.
Process — earlier directions
Earlier builds and design options for the site. The brand's assets have since evolved into what's live today — but this is where it started.
Live
Visit the live site[ 04 // The outcome ]
Live at rekiaandjosephine.com. The site feels like the brand because it never tries to outshine it.
01
Three directions before one
Dark Chocolate & Gold, a hand-painted logotype, and a full-bleed portrait build were designed, tested, and set aside as the brand's assets evolved.
02
Type that disappears like the filament
Quiet typography keeps every eye on the pearls and the hair they float across.
03
Commerce without noise
The shop reads like a portrait gallery first and a checkout second, in that order on purpose.
The discipline was restraint. When an identity already exists, the win is building it a home it recognizes. The site feels like the brand because it never tries to outshine it.
You have the idea. Let's make it real.
Thirty minutes, free, no pitch. Tell me what you're building and where to begin.
