SOWAWELLS
Brand FictionShipped

SOWAWELLS

Complete brand system for a Bhutanese wellness brand. Identity, website, packaging, and product experience.

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Project Conditions

RoleLead Designer
ClientSowaWells
ToolsFigma, Adobe Suite
Duration8 Weeks
StatusShipped
Output
BrandingWeb DesignPackagingWellness

At a Glance

  • Wellness brand rooted in Bhutanese healing traditions, named for Sowa Rigpa, the science of healing
  • Complete ecosystem: identity, packaging, labels, and responsive web design
  • Product line spans perfumes, body oils, herbal teas, and supplements
SowaWells is a wellness brand rooted in Bhutanese healing traditions. The name combines "Sowa Rigpa", the ancient Himalayan system of medicine meaning "the science of healing", with "Wells", symbolizing a deep, natural source of nourishment. I designed the complete brand ecosystem: logo, color palette, packaging style, product labels, and responsive web layout. The visual direction needed to feel calm, grounded, and authentic, blending ancient wisdom with a modern, minimal aesthetic. The product line spans perfumes, body oils, herbal teas, and organic supplements, each requiring packaging that communicates quality, ethical sourcing, and holistic well-being. The website serves as the brand's digital storefront, designed to educate and convert while honoring the tradition behind the products.
SOWAWELLS detail 1

Figure 02 / Visual Exploration

SOWAWELLS detail 2

Figure 03 / Visual Exploration

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https://humid-curved-29986319.figma.site

Case Study

Final Artifact

A complete brand ecosystem: logo, palette, packaging and label system across four product families, and the digital storefront design.

Key Design Moments & Impact

01

Ancient wisdom, modern shelf

Minimal packaging that carries a centuries-old tradition without costume.

02

One system, four families

From perfume to supplement, every label reads as one brand while holding its own voice.

Reflection

Personal heritage became design material. Bhutan is where I am from; giving its healing tradition a contemporary shelf presence made this the most personal system in the portfolio.

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