Brand Fiction · 2025 · Concept
SOWAWELLS
Complete brand system for a Bhutanese wellness brand. Identity, website, packaging, and product experience.
Client
SowaWells
Year
2025
Role
Lead Designer
Duration
8 Weeks
Status
Shipped
Delivered
Branding, Web Design, Packaging, Wellness
[ 01 // Context & challenge ]
- Wellness brand rooted in Bhutanese healing traditions, named for Sowa Rigpa, the science of healing
- Complete ecosystem: identity, packaging, labels, and responsive web design
- Product line spans perfumes, body oils, herbal teas, and supplements
[ 02 // The idea ]
[ 03 // The system in use ]
Live
[ 04 // The outcome ]
A complete brand ecosystem: logo, palette, packaging and label system across four product families, and the digital storefront design.
01
Ancient wisdom, modern shelf
Minimal packaging that carries a centuries-old tradition without costume.
02
One system, four families
From perfume to supplement, every label reads as one brand while holding its own voice.
Personal heritage became design material. Bhutan is where I am from; giving its healing tradition a contemporary shelf presence made this the most personal system in the portfolio.
You have the idea. Let's make it real.
Thirty minutes, free, no pitch. Tell me what you're building and where to begin.
