ELEVO
Brand SystemsShipped

ELEVO

Logo system and visual identity for an Italy-based global technology investment fund.

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Project Conditions

RoleLead Designer
ClientELEVO Italy
ToolsFigma, Illustrator
Duration8 Weeks
StatusShipped
Output
IdentityLogo DesignTechFinance

At a Glance

  • Italy-based fund bridging international capital and emerging technology
  • Brought in early to define the core identity and logo system
  • Identity delivered ahead of the platform's public rollout, now live
ELEVO is a new initiative bridging international capital and emerging technology in Italy. I was brought in during the early stage to define the core brand identity and logo system, now live as part of the platform's public rollout. The logo combines structured geometry with fluid motion, symbolizing elevation, acceleration, and transformation through global research. The visual direction balances institutional credibility with forward-looking technological optimism. Although the full platform is not yet released, the core identity system has been finalized and delivered, setting the visual tone for the fund's future launch across investor presentations, digital platforms, and marketing collateral.
ELEVO detail 1

Figure 02 / Visual Exploration

ELEVO detail 2

Figure 03 / Visual Exploration

The Identity, Live

The logo system and visual identity are mine. The website itself was built by their team. I proposed the direction and the ideas for how the identity should carry across it.

ELEVO identity in useVisit the site

ELEVO · Identity in application

Case Study

Final Artifact

The core identity system: logo, geometry and motion principles, and direction for how the mark carries across the fund's site and collateral.

Key Design Moments & Impact

01

Structure meets motion

The mark fuses geometric stability with fluid acceleration; elevation made visible.

02

Credibility first

Institutional weight balanced with technological optimism, tuned for an investor audience.

Reflection

Identity work for finance is trust work. Every curve had to survive one question: would you wire money to this?

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