Brand Systems · 2025
ELEVO
Logo system and visual identity for an Italy-based global technology investment fund.
Client
ELEVO Italy
Year
2025
Role
Lead Designer
Duration
8 Weeks
Status
Shipped
Delivered
Identity, Logo Design, Tech, Finance
[ 01 // Context & challenge ]
ELEVO is a new initiative bridging international capital and emerging technology in Italy. The studio was brought in early, before the platform's public rollout, to define the core identity and logo system.
[ 02 // The idea ]
Structured geometry with fluid motion: a mark that reads as elevation, acceleration, and transformation, balancing institutional credibility with technological optimism.
[ 03 // The system in use ]
Logo system, geometry and motion principles, and direction for how the identity carries across the fund's website, investor materials, and collateral. The site itself was built by their team.
The logo system and visual identity are mine. The website itself was built by their team. I proposed the direction and the ideas for how the identity should carry across it.
ELEVO · Identity in application
[ 04 // The outcome ]
The identity is finalised, delivered, and live at elevo.fund, setting the visual tone for the fund's launch.
01
Structure meets motion
The mark fuses geometric stability with fluid acceleration; elevation made visible.
02
Credibility first
Institutional weight balanced with technological optimism, tuned for an investor audience.
Identity work for finance is trust work. Every curve had to survive one question: would you wire money to this?
You have the idea. Let's make it real.
Thirty minutes, free, no pitch. Tell me what you're building and where to begin.
