Studies · 2026 · Concept
Mass Minority
A personal redesign of my former agency's website. Self-initiated exploration, not a commissioned brief.
Client
Personal Exploration
Year
2026
Role
Self-Initiated
Duration
Continuous
Status
Shipped
Delivered
Website Redesign, Self-Initiated, UI Exploration
[ 01 // Context & challenge ]
- Self-initiated redesign of my former agency's website
- More editorial, less capability showcase; voice over features
- Shared with the team after completion as a creative exercise
[ 02 // The idea ]
A personal redesign of my former agency's website. An exploration of how agency brands could feel more editorial, less capability-showcase, more voice. Not a commissioned brief. I revisited old wireframes and rebuilt the site concept fully to explore how it could have evolved: clearer content hierarchy, stronger typographic storytelling, a flexible system that scales, and a digital experience that translates attitude over features. Shared with the team after completion as a creative exercise.
[ 03 // The system in use ]
Live
https://acorn-merry-42821044.figma.site
[ 04 // The outcome ]
A full site concept rebuild: clearer content hierarchy, typographic storytelling, and a flexible system that scales.
01
Attitude over features
The redesign argues an agency site should sound like the agency, not list it.
Redesigning where you worked is a respectful argument. It sharpened how I pitch unsolicited ideas: build the whole thing, then talk.
You have the idea. Let's make it real.
Thirty minutes, free, no pitch. Tell me what you're building and where to begin.
