StudiesShipped
Mass Minority
A personal redesign of my former agency's website. Self-initiated exploration, not a commissioned brief.
View WebsiteProject Conditions
RoleSelf-Initiated
ClientPersonal Exploration
ToolsFigma, React, Tailwind, Motion
DurationContinuous
StatusShipped
Output
Website RedesignSelf-InitiatedUI Exploration
At a Glance
- Self-initiated redesign of my former agency's website
- More editorial, less capability showcase; voice over features
- Shared with the team after completion as a creative exercise
A personal redesign of my former agency's website. An exploration of how agency brands could feel more editorial, less capability-showcase, more voice. Not a commissioned brief. I revisited old wireframes and rebuilt the site concept fully to explore how it could have evolved: clearer content hierarchy, stronger typographic storytelling, a flexible system that scales, and a digital experience that translates attitude over features. Shared with the team after completion as a creative exercise.
Figure 02 / Visual Exploration
Live Preview
https://acorn-merry-42821044.figma.site
Case Study
Final Artifact
A full site concept rebuild: clearer content hierarchy, typographic storytelling, and a flexible system that scales.
Key Design Moments & Impact
01
Attitude over features
The redesign argues an agency site should sound like the agency, not list it.
Reflection
Redesigning where you worked is a respectful argument. It sharpened how I pitch unsolicited ideas: build the whole thing, then talk.