Brand SystemsShipped

NS Venture

Full visual system for a venture firm focused on trust, capacity, and protecting vulnerable individuals.

Project Conditions

RoleLead Designer

ClientNS Venture

ToolsFigma, Adobe Illustrator

Duration6 Weeks

StatusShipped

Output

Brand IdentityStrategyVisual SystemFinance

At a Glance

Venture and strategy firm, in collaboration with Collective Agreement
Core product protects individuals unable to make their own decisions: a POA registry with capacity assessments
Trust First guided every visual decision

NS Venture operates in an investment and strategy-driven space. This project was a collaboration with Collective Agreement, a "Solutions for Complex Situations" company. My role was to develop the full visual system, shaping how the brand would look, feel, and function across digital and brand touchpoints. The core product, the Public Profiles of POA Registry + Capacity Clinic, is designed to protect individuals unable to make their own decisions. It combines a secure Power of Attorney registry with professional capacity assessments. "Trust First" became the foundation of the brand, guiding a visual system that feels calm, credible, and deliberate, mirroring how NS Venture builds relationships with founders and investors. I delivered the complete identity: logo, business cards, brand book, web platform design, mobile experience, and environmental applications.