Brand Fiction · 2026 · Concept

Rhododendron

A cinematic luxury e-commerce experience for an artisan flower brand from the Himalayas.

Client

Rhododendron

Year

2026

Role

Lead Designer & Developer

Duration

Ongoing

Status

Ongoing

Delivered

Ecommerce, Luxury, React, Motion

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[ 01 // Context & challenge ]

Cinematic e-commerce concept for an artisan Himalayan flower brand
Designed and built end to end in React, TypeScript, and Motion
Dark, moody aesthetic with parallax storytelling and a full cart flow

[ 02 // The idea ]

Rhododendron is a premium web application for a high-end artisan flower brand emphasizing sustainable harvesting and traditional Bhutanese craftsmanship. The platform tells the story of artisans who handpick rare Himalayan blooms from village communities. I designed and built the entire experience: a cinematic hero section with parallax scrolling, an animated 7-petal logo with glowing center, product collections featuring artisan stories, a gifting essentials carousel, and a luxurious shopping cart system. The design uses a dark, moody, cinematic aesthetic with dramatic lighting. Built with React, TypeScript, and Tailwind CSS v4, it uses Motion for sophisticated scroll-triggered animations. Users can seamlessly browse collections, add items to cart, and proceed to checkout within an immersive interface that feels like a luxury brand experience.

[ 03 // The system in use ]

Live

https://final-upbeat-92347058.figma.site

[ 04 // The outcome ]

A working luxury storefront: animated seven-petal logo, parallax hero, artisan story collections, gifting carousel, and cart through checkout.

Cinema as commerce

Scroll-triggered scenes make browsing feel like a film without hiding the buy button.

Design and code in one hand

Owning both meant the motion design survived implementation untouched.

Proof that immersive and usable are not opposites. The luxury is pacing, not friction.

You have the idea. Let's make it real.

Thirty minutes, free, no pitch. Tell me what you're building and where to begin.

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[ Next ]

All work →

Brand Systems · 2025

ELEVO