Brand FictionOngoing
Rhododendron
A cinematic luxury e-commerce experience for an artisan flower brand from the Himalayas.
View WebsiteProject Conditions
RoleLead Designer & Developer
ClientRhododendron
ToolsFigma, React, TypeScript, Motion
DurationOngoing
StatusOngoing
Output
EcommerceLuxuryReactMotion
At a Glance
- Cinematic e-commerce concept for an artisan Himalayan flower brand
- Designed and built end to end in React, TypeScript, and Motion
- Dark, moody aesthetic with parallax storytelling and a full cart flow
Rhododendron is a premium web application for a high-end artisan flower brand emphasizing sustainable harvesting and traditional Bhutanese craftsmanship. The platform tells the story of artisans who handpick rare Himalayan blooms from village communities. I designed and built the entire experience: a cinematic hero section with parallax scrolling, an animated 7-petal logo with glowing center, product collections featuring artisan stories, a gifting essentials carousel, and a luxurious shopping cart system. The design uses a dark, moody, cinematic aesthetic with dramatic lighting. Built with React, TypeScript, and Tailwind CSS v4, it uses Motion for sophisticated scroll-triggered animations. Users can seamlessly browse collections, add items to cart, and proceed to checkout within an immersive interface that feels like a luxury brand experience.
Live Preview
https://final-upbeat-92347058.figma.site
Case Study
Final Artifact
A working luxury storefront: animated seven-petal logo, parallax hero, artisan story collections, gifting carousel, and cart through checkout.
Key Design Moments & Impact
01
Cinema as commerce
Scroll-triggered scenes make browsing feel like a film without hiding the buy button.
02
Design and code in one hand
Owning both meant the motion design survived implementation untouched.
Reflection
Proof that immersive and usable are not opposites. The luxury is pacing, not friction.