Brand FictionShipped
Relish Lifestyle
Eco-conscious lifestyle brand identity for Canada's first-run wellness programming platform.
View WebsiteProject Conditions
RoleBrand Designer
ClientRelish
ToolsFigma, Adobe Suite
Duration8 Weeks
StatusShipped
Output
BrandingEditorialLifestyle
At a Glance
- Brand identity for a Canadian first-run wellness and lifestyle programming platform
- Had to feel celebratory and credible at the same time
- Logo, color, editorial direction, and guidelines for every screen from phone to connected TV
Relish is a digital platform showcasing first-run lifestyle programming and journalism from across Canada. The brand needed to feel celebratory, positive, and inspirational while building consumer confidence that eco-friendly choices don't mean compromising on quality or lifestyle. I developed the full visual identity: logo, color system, editorial layout direction, and brand guidelines. The tone balances warmth with credibility, reflecting Relish's mission to feature video, photography, and editorial content on every screen from smartphones to connected TVs. The platform covers food, cooking, sustainability, and lifestyle. Live Life with Relish.
Figure 02 / Visual Exploration
Live Preview
https://dried-clean-73683841.figma.site
Case Study
Final Artifact
A full visual identity and editorial system spanning smartphone to connected TV, with brand guidelines ready for content teams.
Key Design Moments & Impact
01
Warmth with credibility
A palette and tone that promise eco-friendly living without compromise.
02
Editorial-first layouts
Video, photography, and journalism drive the format; the brand frames rather than decorates.
Reflection
Brand fiction with real constraints. Treating an imagined platform like a paying client is the exercise that keeps the system-building muscle sharp.