Brand Fiction · 2025 · Concept
Relish Lifestyle
Eco-conscious lifestyle brand identity for Canada's first-run wellness programming platform.
Client
Relish
Year
2025
Role
Brand Designer
Duration
8 Weeks
Status
Shipped
Delivered
Branding, Editorial, Lifestyle
[ 01 // Context & challenge ]
- Brand identity for a Canadian first-run wellness and lifestyle programming platform
- Had to feel celebratory and credible at the same time
- Logo, color, editorial direction, and guidelines for every screen from phone to connected TV
[ 02 // The idea ]
[ 03 // The system in use ]
Live
[ 04 // The outcome ]
A full visual identity and editorial system spanning smartphone to connected TV, with brand guidelines ready for content teams.
01
Warmth with credibility
A palette and tone that promise eco-friendly living without compromise.
02
Editorial-first layouts
Video, photography, and journalism drive the format; the brand frames rather than decorates.
Brand fiction with real constraints. Treating an imagined platform like a paying client is the exercise that keeps the system-building muscle sharp.
You have the idea. Let's make it real.
Thirty minutes, free, no pitch. Tell me what you're building and where to begin.
