UX/UI · 2026
Karmadema.com
The studio's own home: designed, built, and shipped end to end. A living UX/UI case study that evolves in public.
Client
KDD Studio (self-initiated)
Year
2026
Role
Designer & Developer
Industry
Design
Duration
Ongoing
Status
Live
Delivered
UX/UI, Web Design, Design System, Front-End Build
[ 01 // Context & challenge ]
- The studio's own site, designed and built end to end: Figma concept to self-hosted Next.js
- Evolved in public: capsule navigation rebuilt as one continuous scroll after real-user feedback
- Editorial design system, scroll-aware timeline, octopus mascot, envelope contact page
[ 02 // The idea ]
[ 03 // The system in use ]
Live
Visit the live site[ 04 // The outcome ]
The site you are on: a living product with per-project case-study URLs, a documented design system, email capture, booking, and a blog, shipped continuously.
01
The scroll decision
The signature capsule navigation was retired when visitors found it unfamiliar; scrolling is the one gesture everyone already knows.
02
The timeline, demoted to speedometer
Navigation became a scroll-progress rail: same brand signature, zero learning curve.
03
Personality as interface
A pixel octopus greets and books calls; contact is a purple envelope. Warmth is part of the UX, not decoration.
Being your own client is the hardest brief. Every opinion in the studio's work had to survive being lived in, and the site is better for shipping, watching, and revising than it ever was as a concept.
You have the idea. Let's make it real.
Thirty minutes, free, no pitch. Tell me what you're building and where to begin.
