Campaigns · 2021 to 2024

Party City

Three years in-house at the agency behind Party City. High-volume digital production across 800+ stores. Email, social, banners, Pinterest, and seasonal campaigns.

Client

Party City

Year

2021 to 2024

Role

Production Designer (Agency)

Duration

2021 to 2024

Status

Shipped

Delivered

Production Design, Digital Assets, Email, Social, Pinterest, Animation

[ 01 // Context & challenge ]

Three years in-house at the agency behind Party City, a retailer with 800+ stores
Email up to 52 weeks a year, social, programmatic banners, Pinterest, animation
Halloween to clearance: every season, every channel

[ 02 // The idea ]

From 2021 to 2024 I worked in-house at the agency handling Party City's digital marketing. High volume production across a retailer with 800+ store locations. An execution-focused role built on consistency, speed, and scalability. Campaigns spanned Halloween (the primary seasonal focus each year), Easter, Valentine's, birthdays, year-round holidays, and clearance events. Deliverables included organic and paid social assets, programmatic banners in multiple IAB sizes, native ads, digital screen assets, email modules, newsletters, and weekly email creative up to 52 weeks per year. I also built and maintained Pinterest boards across occasions, developed character-based creative for paid placements, and produced light animation for storytelling. The role demanded production efficiency, brand consistency at scale, multi-channel asset execution, and reliable delivery under tight timelines.

[ 03 // The system in use ]

Pinterest Boards I Produced

01 / 04

Pinterest41 Pins

Disney Encanto Birthday Party

Produced all pins for an Encanto-themed birthday experience. Balloon décor, table settings, cake toppers, and party favors designed to bring Mirabel's world to life.

View on Pinterest

Display Ad Suite · Sweet Sixteen

IAB Standard Sizes

Half Page 300 x 600 — Half Page300 × 600

Leaderboard 728 x 90 — Leaderboard728 × 90

Mobile Banner 320 x 50 — Mobile Banner320 × 50

Full display suite produced for Party City's Sweet Sixteen campaign. delivered across IAB standard placements with size-optimized typography, hierarchy, and CTA balance for each format.

Email Design · A Few Favorites

Click any to expand

Hundreds of campaign emails shipped across seasonal, birthday, and lifestyle moments. A few favorites below. Each capped preview scrolls to show the full creative.