Party City
CampaignsShipped

Party City

Three years in-house at the agency behind Party City. High-volume digital production across 800+ stores. Email, social, banners, Pinterest, and seasonal campaigns.

Project Conditions

RoleProduction Designer (Agency)
ClientParty City
ToolsPhotoshop, Illustrator, InDesign, After Effects
Duration2021 to 2024
StatusShipped
Output
Production DesignDigital AssetsEmailSocialPinterestAnimation

At a Glance

  • Three years in-house at the agency behind Party City, a retailer with 800+ stores
  • Email up to 52 weeks a year, social, programmatic banners, Pinterest, animation
  • Halloween to clearance: every season, every channel
From 2021 to 2024 I worked in-house at the agency handling Party City's digital marketing. High volume production across a retailer with 800+ store locations. An execution-focused role built on consistency, speed, and scalability. Campaigns spanned Halloween (the primary seasonal focus each year), Easter, Valentine's, birthdays, year-round holidays, and clearance events. Deliverables included organic and paid social assets, programmatic banners in multiple IAB sizes, native ads, digital screen assets, email modules, newsletters, and weekly email creative up to 52 weeks per year. I also built and maintained Pinterest boards across occasions, developed character-based creative for paid placements, and produced light animation for storytelling. The role demanded production efficiency, brand consistency at scale, multi-channel asset execution, and reliable delivery under tight timelines.
Pinterest Boards I Produced
01 / 04
Disney Encanto Birthday Party
Pinterest41 Pins

Disney Encanto Birthday Party

Produced all pins for an Encanto-themed birthday experience. Balloon décor, table settings, cake toppers, and party favors designed to bring Mirabel's world to life.

View on Pinterest
Display Ad Suite · Sweet Sixteen
IAB Standard Sizes
Half Page 300 x 600
Half Page300 × 600
Leaderboard 728 x 90
Leaderboard728 × 90
Mobile Banner 320 x 50
Mobile Banner320 × 50

Full display suite produced for Party City's Sweet Sixteen campaign. delivered across IAB standard placements with size-optimized typography, hierarchy, and CTA balance for each format.

Email Design · A Few Favorites
Click any to expand

Hundreds of campaign emails shipped across seasonal, birthday, and lifestyle moments. A few favorites below. Each capped preview scrolls to show the full creative.

Animated Hero Modules

Case Study

Final Artifact

Three years of shipped retail production: seasonal campaigns, weekly email creative, programmatic suites, Pinterest boards, and animated placements.

Key Design Moments & Impact

01

Scale as craft

Consistency across thousands of assets is a design skill of its own.

02

Speed with standards

Tight retail timelines never excused an off-brand pixel.

Reflection

Production years build the muscle everything else stands on. Volume taught me systems before I ever wrote a guideline.

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