Packaging · 2025
Daily Concepts
A wellness brand turning everyday shower routines into mindful rituals. Box design and a full label system across the product line.
Client
Daily Concepts
Year
2025
Role
Senior Designer
Duration
Ongoing
Status
In Development
Delivered
Brand Guidelines, Product Labels, Packaging
[ 01 // Context & challenge ]
Daily Concepts makes sustainable bath tools: exfoliating cloths, silicone scrubbers, brushes. The products were good, but the packaging did not yet hold them as a family, and the first box direction was not going to work on a real shelf. The brief was the box and a label system for the entire line.
[ 02 // The idea ]
Treat the packaging as the ritual's first touch. A molded-pulp clamshell with a sleeve, and a label family with one logic across every product, so each item holds its own while the line reads as one brand.
[ 03 // The system in use ]
Box structure, dielines, and the label system across the product range, from first sketches through a full restart to production files.
Process — earlier directions
From the first box concepts through a full restart, to the sustainable packaging now in production — printed, in market, and on the Expo floor with the product.
[ 04 // The outcome ]
Printed, in production, and in market. The packaging shipped with the product to the Expo floor.
01
The restart
The first box direction was set aside; rethinking the structure led to the sustainable clamshell that shipped.
02
A family that shelves together
Every product holds its own on the shelf while reading unmistakably as one line.
03
From dieline to Expo floor
The packaging went from production files to printed boxes displayed with the product at the Expo.
Packaging is the brand you can hold. Watching a shelved concept become the shelf itself is the whole reason to love this work.
You have the idea. Let's make it real.
Thirty minutes, free, no pitch. Tell me what you're building and where to begin.
