Daily Concepts
PackagingIn Development

Daily Concepts

A wellness brand turning everyday shower routines into mindful rituals. Box design and a full label system across the product line.

Project Conditions

RoleSenior Designer
ClientDaily Concepts
ToolsAdobe Illustrator, Photoshop
DurationOngoing
StatusIn Development
Output
Brand GuidelinesProduct LabelsPackaging

At a Glance

  • Wellness brand turning everyday shower routines into mindful rituals
  • Sustainable bath tools: exfoliating cloths, silicone scrubbers, brushes
  • Box design plus a full label system across the entire product line
Daily Concepts is a wellness-focused brand that transforms everyday shower routines into mindful rituals, with innovative, sustainable bath tools. From exfoliating cloths to silicone scrubbers, their products blend functionality with intention, designed to elevate self-care while staying eco-conscious. The box design and label design were a very big part of this project. I designed the full label system across the entire product line, keeping every product consistent as a family while letting each one hold its own on the shelf.
Process — earlier directions

From the first box concepts through a full restart, to the sustainable packaging now in production — printed, in market, and on the Expo floor with the product.

01 · Drawing the early ideas
01 · Drawing the early ideas
02 · Early exploration
02 · Early exploration
03 · Label ideation — early stage
03 · Label ideation — early stage
04 · Mockup — testing the idea
04 · Mockup — testing the idea
05 · Process work on the box
05 · Process work on the box
06 · Production dieline — the box, unfolded
06 · Production dieline — the box, unfolded
Daily Concepts detail 1
Daily Concepts detail 2
Daily Concepts detail 3
Daily Concepts detail 4
Daily Concepts detail 5
Daily Concepts detail 6

Case Study

Final Artifact

Sustainable molded-pulp packaging with a sleeve system and a unified label family, now printed, in production, and in market.

Key Design Moments & Impact

01

The restart

The first box direction was set aside; rethinking the structure led to the sustainable clamshell that shipped.

02

A family that shelves together

Every product holds its own on the shelf while reading unmistakably as one line.

03

From dieline to Expo floor

The packaging went from production files to printed boxes displayed with the product at the Expo.

Reflection

Packaging is the brand you can hold. Watching a shelved concept become the shelf itself is the whole reason to love this work.

Next Project