[ Karma Dema Design Studio // 2026 ]
We design brand systems for founders building product companies.
Identity, packaging, and digital for premium lifestyle labels.
Toronto / Lisbon // Available globally01
Brand Systems
Identity, strategy, and a visual language that scales with you across every touchpoint.
02
Packaging
Structure, material, and print-ready production that puts your product on real shelves.
03
Digital
Websites, e-commerce, and interactive systems built to convert, not just to look good.
[ 01 // Works ]
Selected Works
14 projects[ 02 // Services ]
You have the idea. Let's make it real, together.
Whether you're just starting out, feeling stuck, or want a partner to think it through with. I'm here for it. Brand identity, packaging, digital, and production, from first idea all the way to the shelf.
Not ready to start a project?
Take The Tiny Design School instead — a free two-minute branding lesson, plus the one-page guide by email. No pitch, no noise.
[ Free audit ]
Already have a website or brand? Send me the link and I'll reply with a short audit — the three things I'd fix first. Free, personal, no pitch.
Request the audit →[ 03 // Studio ]
// A Letter
Where
We Begin
Most people don't come to me because they need a logo. They come because they're carrying an idea they can't quite see clearly yet.
Maybe you've been thinking about it for months. Maybe years. You've filled notebooks, saved screenshots, talked yourself in and out of starting more times than you can count.
You know there's something there. You just don't know what the first real step looks like.
That uncertainty is normal.
You don't need to know what typeface fits your brand, how packaging gets produced, or whether the website comes before the product. You don't need the language. You don't even need the answers.
You just need a place to begin.
That's where I come in.
I won't hand you a template or tell you what's trending. I'll ask questions you may not have considered, challenge ideas when they need challenging, and help uncover what's worth building.
Sometimes the strongest direction comes from your idea. Sometimes from mine. Most often, from the conversation between us.
If by the end of our work together you feel more confident making decisions about your business than when we started, then we've done more than build a brand.
We've built something you can keep growing from.
Karma
[ 04 // School ]
The Tiny Design School
Eight tiny lessons. Free, two minutes.
Everything worth understanding about design before a project starts — in plain words, whether you live in Figma or have never opened it. The deep dive happens together.
Rather skip the reading?
I'll email you the one-page guide instead — the same fundamentals, on a single sheet you can keep next to your project.
[ 05 // Contact ]
Contact
You found me. That's the hard part done.
Toronto / Lisbon — available globally
Not ready to start a project?
Take The Tiny Design School instead — a free two-minute branding lesson, plus the one-page guide by email. No pitch, no noise.